Profound Review: The Enterprise-Grade Generative Engine Optimization (GEO) Platform in the AI Era

Profound is a GEO (Generative Engine Optimization) tool built for enterprise brands and marketers, designed to help brands monitor and optimize their visibility within AI-driven search and chat environments such as ChatGPT, Google AI Overviews, and Perplexity.

Product Slogan

On the homepage, Profound highlights its core value through a dynamic slogan:

“Get your brand mentioned by” — followed by a rotating list of AI chat tools and icons like ChatGPT, Perplexity, and Claude.
This slogan clearly conveys Profound’s core mission: to help brands appear in AI-generated answers.

Key Features

Profound currently offers four main features that together form the foundation of its “read/write” AI optimization platform.

Answer Engine Insights

This feature provides deep insights to answer the key question:
“How do AI engines talk about your brand?”

Core capabilities include:

• See how often your brand appears in AI-generated answers.
• Understand how AI describes your brand and related topics.
• Identify which websites influence AI-generated responses about your brand.

It helps evaluate your brand’s AI presence through several key metrics:

• Visibility Scores: Measure how often your brand is mentioned in AI responses, along with Share of Voice (SOV) indicators.
• Sentiment & Keyword Insights: Analyze the tone and key topics AI uses when describing your brand.
• Citation Authority: Identify which sites influence AI-generated answers and assess their authority.
• Platform Comparisons: Compare your brand’s visibility, accuracy, and performance across major AI engines.

Agent Analytics

This feature focuses on the technical side—helping you understand how AI crawlers (AI bots) interact with your website and ensuring your content is properly indexed for AI-driven discovery.

Core functions include:

• AI Crawler Visibility: Track when, how often, and which AI bots are visiting your content.
• Technical Analysis: Ensure your site is optimized for AI-based indexing and retrieval.
• Attribution & Traffic Insights: Measure how many real users convert via AI-driven search results.
• Content Performance Tracking: See which pages are most frequently cited by AI-generated answers.

It even allows you to submit new content directly to AI crawlers for faster discovery and indexing.

Prompt Volumes

If tools like SEMrush or Ahrefs are for keyword research, then Profound’s Prompt Volumes is like a prompt research tool—it explores query volumes for prompts and topics within AI platforms.
By understanding what users actually ask AI tools, brands can craft targeted content to increase their chances of being referenced in AI answers.

Shopping

This feature is built for ChatGPT Shopping, enabling you to see how your products appear within ChatGPT Shopping and optimize their placement to increase visibility, traffic, and conversions.

Key features include:

• Shopping Visibility: Optimize how your products are displayed in ChatGPT Shopping for broader reach.
• Shopping Triggers: Identify and optimize keywords that trigger ChatGPT to show shopping cards in your category.
• Response Analysis: Analyze AI outputs mentioning your products to refine your positioning.
• Product Analysis: Track visibility, retailers, and reviews to uncover the factors driving performance.

Conversion Paths

Profound’s conversion path combines classic enterprise SaaS UX patterns with an interactive product experience.

It includes three traditional conversion points and one unique interactive flow:

Get a Demo

The “Get a Demo” button appears both in the top-right navigation and the hero section—clearly Profound’s primary conversion entry point.
The white button stands out against a dark background, emphasizing its importance.

Clicking it opens a clean, professional form:

The left side includes:

• A brief description of the form’s purpose
• Demo content overview
• Client testimonials

The right-side form requests: name, business email, company name, company size, source of referral, and an “Are you an agency?” checkbox.
This aligns with standard B2B lead qualification practices, ensuring high-quality prospects.

Get Started

Unlike the full demo form, clicking “Get Started” first prompts the user to enter their work email.

The right side features rotating client testimonials, plus a “Schedule a call” option for those interested in a live demo.

After entering an email, Profound asks for company size and whether the user is an agency.
The progress bar indicates a multi-step guided onboarding—a design that encourages completion while collecting detailed user data.

Log in

Interestingly, the Log in interface is the same as the Get Started one.
Profound uses logic-based detection to determine whether the email belongs to a new or existing user, streamlining access through a unified entry experience.

Analyze

Beyond traditional entry points, Profound offers a unique interactive module.
By entering a specific website and clicking “Analyze,” you can instantly check its AI visibility:

No ownership verification is required.
For example, testing with Shopify yields a brief visibility summary and competitor snapshot:

To see deeper data or take optimization actions, users must enter a work email—a smart way to offer a free interactive preview that demonstrates product value.

Product Use Cases

Profound offers three tailored solutions for different enterprise teams, reflecting its deep understanding of marketing organization structures:

• AEO Teams: Goal – Increase AI visibility.
• Content Teams: Goal – Create AI-optimized content.
• PR & Brand Teams: Goal – Shape AI conversations.

Pricing

Profound offers two pricing plans, reinforcing its enterprise positioning:

• Lite: $499/month, with a 15% annual discount.
• Enterprise: Custom quote available upon request.

Feature differences include:

• Number of answer engines tracked
• Number of companies tracked
• Number of prompts tracked
• Dedicated Slack support
• Security features (SSO, SOC2, etc.)

Traffic & Content Strategy

Beyond its main product pages, Profound drives inbound traffic through several specialized sections, effectively attracting its target audience and industry attention.

Resources → Guides

Unlike “Customers” (case studies) or “Blogs” (feature updates), the Guides section introduces GEO concepts and AI-related trends and research insights.
This is a classic content marketing strategy—positioning Profound as a thought leader within the emerging GEO landscape.

AI Visibility Leaderboard

This leaderboard allows users to view the top 100 most visible brands in AI search, organized by industry and updated weekly.
Its strength lies in the underlying data: powered by over 3 million prompts that Profound sends daily to major answer engines.
For instance, last week’s most visible software brand was Microsoft, followed by Salesforce.

Trending Searches

Here, users can explore trending searches from AI conversations in the past week—
a clever showcase of the Prompt Volumes feature in action, allowing users to track the pulse of AI search in real time.