Landing Page Copy Commands Templates

A thorough understanding of landing page structure and the copy characteristics of each module is essential to guide AI in producing appropriate, conversion-driven copy.

Copy Characteristics by Landing Page Module

Hero Section

Headline

• Use “verb + quantifiable result” structure
  Example: “Generate 100+ Marketing Copies/Day” (Better than “Smart Copy Tool”)
• Mobile: ≤9 Chinese characters, Desktop: ≤15 Chinese characters

Subheadline

• Follow “pain point scenario → solution” formula
  Example: “Manual writing too slow? AI 10x speed ensures daily updates”

CTA Button

• Build triple motivation:
  • Urgency: “Last 3 free spots”
  • Low-barrier commitment: “Try free in 10 seconds”
  • Loss aversion: “Wasting ¥37,200/year?”

Features/Benefits Module

Feature Description

• Technical term translation formula:
  “[Technical term] → [User action] → [Verifiable result]”
  Example: “NLP algorithm → Auto-match industry keywords → 59% higher read completion”

Benefit Tiering

Social Proof Module

Testimonials

• Four-element structure:
  “[Identity] encountered [quantified problem] in [specific scenario], achieved [contrast result] after use”
  Example: “Maternal e-commerce operator producing 50 copies/day with 15% error rate → 4x efficiency & zero errors”

Data Presentation

• Regular data: Magnify base numbers (“152,370+ users served”)
• Sensitive data: Precise decimals (“92.37% approval rate”)
• Dynamic data: Create urgency (“1 new user every 3 seconds”)

Bottom Navigation

Primary CTA Enhancement

• Value reinforcement: “Reiterating: You’ll gain ______”
• Cost minimization: “Only requires ______ (time/money)”

Exit-Intent Strategy

• Active retention:
  “Confirm before leaving: Have you obtained [free resource]?”
  Example: “Confirm: Have you downloaded《2024 Copy Trends Whitepaper》?”
• Secondary option:
  “Not ready? Subscribe to weekly case studies (Wednesdays)”

Prohibited Copy Types

• Vague adjectives: “High-quality”, “Professional”, “Leading”
• Ambiguous claims: “Improve efficiency” → Quantify instead
• Passive voice: “You will get” → Change to “Claim now”

Is AI Suitable for Landing Page Copy Generation?

Core Value of AI Generation

Scalable Production

• Batch generation: 15-20 headline variations per command
  Example prompt:
  “Generate 10 ecommerce headlines covering urgency, clear benefits, and scenarios”

• Multilingual adaptation:
  CN source → Literal translation → Localization adjustments

• Modular automation:

  Module	AI Output
  FAQ	Q&A from product docs
  Specs	Tech features → User benefits
  Cases	Client data → Scenario testimonials

Historical Data Learning

• Extracts high-conversion elements:
  • Action verbs (“Save”/“Boost”/“Avoid”)
  • Number patterns (%/time/currency)

Core Limitations & Risks

Emotional Expression Limits

• Lacks authentic storytelling:
  AI output: “Great product! Recommended”
  Human edit: “As a mother of three, saving 2 hours daily reclaims my learning time”

• Lacks credible social proof details:

  • Generic testimonials without scenarios
  • Unverified data claims

Brand Consistency Risks

• Tone inconsistencies:

  Module	AI Issues
  Product specs	Overly technical
  Testimonials	Overly colloquial

• Core message dilution:

  • Insufficient brand keyword density (recommend ≥5%)
  • Inconsistent value propositions

Logical Validation Gaps

• Causality errors:
  Flawed logic: “Saves time because complex to use”

• Legal compliance blind spots:

  Industry	Risks
  Healthcare	Misused efficacy claims
  Finance	ROI guarantees
  Education	Fabricated case studies

Creativity Boundaries

• Poor industry term conversion:
  Input: “HTAP hybrid load support”
  AI output: “Efficient data processing”
  Ideal: “Real-time transaction analysis + operational reports”

• Template dependency:
  Overused patterns: “Achieve…through…” / “Help you…”

Usage Boundaries

Safe Applications

• Information-dense > emotion-driven modules
  Recommended: Spec tables, feature comparisons
  Avoid: Brand manifestos, founder stories

• Standardized > personalized content
  Recommended: Localization frameworks
  Avoid: Limited-edition product descriptions

Risk Control Checklist

Landing Page Copy Prompt Library

Replace [bracketed parameters] with business specifics. Generate 3-5 variants for A/B testing. Verify critical data manually.

Hero Section

Headline Generation

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As [industry] conversion expert, generate 5 headlines for [product]:  
1. Verb + quantifiable result ("Increase"/"Save" + number)  
2. Desktop 12-18 chars, Mobile 6-9 chars  
3. Ban adjectives ("Efficient"/"Professional")  
4. Reference: [3 high-converting examples]  

Subheadline Optimization

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Convert technical description to user-centric language:  
[Technical description]  
Requirements:  
1. Use "When...You Can..." structure  
2. ≤3 operational steps  
3. Verifiable results (time/$/efficiency)  

Features/Benefits Module

Feature-to-Benefit Conversion

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Convert features to user benefits:  
[Feature list]  
Requirements:  
1. "Verb + quantifiable result + application" per item  
2. Order by value: Basic → Advanced → Strategic  
3. Compare with industry standards  

Technical Spec Translation

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Translate technical specs:  
[Spec list]  
Requirements:  
1. Use analogies ("Equivalent to...")  
2. ≤12 words/item  
3. Add outcome statements ("This means...")  

Social Proof Module

Testimonial Generation

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Create 3 testimonials:  
1. Industry distribution: [% per sector]  
2. Structure: "Identity + Pain Point + Solution + Result"  
3. Conversational tone (FKGL ≤8)  
Ban: "Satisfied"/"Good"/"Recommended"  

Data Presentation

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Enhance raw data credibility:  
[Raw data]  
Requirements:  
1. Round large numbers ("152,370 → 150k+")  
2. Keep decimals for sensitive data ("92.37%")  
3. Add time context ("1 new user/3 seconds")  

Bottom Navigation

Primary CTA Enhancement

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Design 3 CTAs for [product]:  
1. Reinforce value ("Already saved XX hours")  
2. Time constraints ("Today"/"This week")  
3. Mobile: Include 1 emoji  

Exit-Intent Popup

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Create exit retention copy with:  
1. Limited-time offers  
2. Knowledge bait (whitepapers/toolkits)  
3. Social proof ("XX% users stayed")  
Requirements:  
- Offer expiry ≤24h  
- Use second-person questioning  

Complete Landing Page Copy Generation Workflow

Phase 1: Requirement Analysis

Core Objective Definition

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As marketing strategist, build copy framework for:  
[Product/Service]:  
[Core value proposition]:  
[Target users]: Age/Occupation/Region/Behavior  
[Conversion goal]: Signup/Purchase/Consult/Download  
Deliverables:  
1. Top 3 user needs  
2. Decision barriers (prioritized)  
3. Conversion triggers (Fear/Desire/Trust)  

Competitive Differentiation

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Analyze [competitor1][competitor2][competitor3]:  
1. High-frequency selling points (≥5 mentions/1k words)  
2. Common weaknesses (user complaints)  
3. Content density ratios (text/image/video)  
Output:  
- 3 advantages to emphasize  
- 2 generic terms to avoid  

Phase 2: Full Prompt Chain

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/Role: Senior Conversion Copy Engineer  
/Inputs:  
  - Core value: [From Phase 1]  
  - User needs: [Basic→Advanced→Latent]  
  - Competitive strategy: [Differentiation]  
/Workflow:  

Step 1. Hero Section  
  Generate 3 hero section variants:  
  - Headline: Verb + quantifiable result (≤15 chars)  
  - Subheadline: Pain point → Solution → Verifiable outcome  
  - CTA: Time/quantity limits ("Last 8 seats")  

Step 2. Value Proposition  
  Build 3-layer persuasion:  
  1. Features: Tech specs → User scenarios  
  2. Validation: 3 client cases (industry + pain point + data)  
  3. Risk reversal: Money-back terms + compensation  

Step 3. CTA System  
  Multi-touch CTAs:  
  - Hero: Urgency (countdown/quota)  
  - Mid-page: Knowledge bait  
  - Bottom: Social proof  

Step 4. Exit Retention  
  Popup strategies:  
  - Limited offer: "Reserve selected [benefit]"  
  - Resource offer: "Get [high-value item] free"  
  - Loss warning: "Abandon [quantified loss] opportunity"