In SEO optimization, the visibility and click-through rate of a website depend on multiple factors, and the optimization of domain name and landing page name is a crucial part. Although both are important components of website SEO, their optimization focuses are different. Understanding the difference between the two will help you develop a more accurate SEO strategy for your website, thereby improving rankings and user conversion rates. On this basis, this article provides recommendations for two types of tools: “domain name generation tool” and “page title optimization tool”.

What is Tacit Knowledge?

Tacit knowledge, also known as implicit knowledge, is a type of knowledge that is difficult to formalize and personal, usually based on experience, intuition, and perception. Unlike explicit knowledge, tacit knowledge is difficult to convey through words, data, or formulas. It is often deeply embedded in an individual’s behavior, skills, or culture, and relies on practice and personal experience to acquire.

For example, learning to ride a bicycle is a typical example of tacit knowledge. Although you can describe in words how to hold the handlebars, keep your balance, and pedal, these instructions cannot really convey how to keep your balance during actual riding. Only through repeated practice will you “understand” how to ride freely at a certain moment. Similarly, the skills of a craftsman and the handling of complex interpersonal relationships require long-term practice to master, rather than relying solely on written knowledge.

Are your SEM advertising costs being spent wisely? Most businesses invest budgets in Search Engine Marketing (SEM) without truly knowing where their money goes, or even doubting if it’s worth the value. Imagine your target audience searching for information related to your products or services online, and your brand appears prominently in the search results – this would undoubtedly significantly increase the chances of users clicking on your website.

SEM primarily operates through search engine advertising platforms, such as Google Ads or Microsoft Advertising. Businesses bid on specific keywords to ensure their ads are displayed in relevant searches. When users search for these keywords, they see the ads you’ve bid on.

What is Keyword Research and Targeting?

Through keyword research, we can understand what potential users truly care about, their preferences, and their ways of expression, thereby creating content that better aligns with their search habits. Good keyword research makes content more relevant to actual searches, increasing the chances of being recommended by search engines, and is crucial for both improving organic rankings (SEO) and optimizing paid advertising (SEM).

What is SEM Copy?

SEM (Search Engine Marketing) copy is text content created specifically for online advertising, designed to attract user clicks and increase conversion rates. SEM copy must not only be eye-catching but also practical, capable of guiding potential users to take action, directly impacting ad performance and ROI. For a more comprehensive understanding of the components of paid search advertising, refer to “Paid Search Advertising: An Introductory Guide”.

—cref command stands for “Character Reference”. It is mainly used to extract character features from reference images and apply them to new images to achieve coherence and consistency in character design. It allows users to specify one or more images as content references. Midjourney will use these reference images to help generate images with similar content. This feature is more suitable for anime or games.

Applicable version

Midjourney V6 and Niji V6