The Silent Game Changer: An In-depth Look at Offline Conversion Tracking
What is offline conversion tracking
Offline conversion tracking is a method used by marketers to measure and attribute customer actions that occur outside of the digital space, directly to their online advertising efforts. These actions could include activities such as purchases made in a physical store, phone calls to a business, or in-person transactions.
The process generally begins with a unique identifier, like a Google Click ID (GCLID) or a Facebook Pixel, being assigned to each visitor who clicks on an online ad. This identifier is then saved along with any lead information collected from the individual.