A thorough understanding of landing page structure and the copy characteristics of each module is essential to guide AI in producing appropriate, conversion-driven copy.

Copy Characteristics by Landing Page Module

Hero Section

Headline

• Use “verb + quantifiable result” structure
  Example: “Generate 100+ Marketing Copies/Day” (Better than “Smart Copy Tool”)
• Mobile: ≤9 Chinese characters, Desktop: ≤15 Chinese characters

Subheadline

• Follow “pain point scenario → solution” formula
  Example: “Manual writing too slow? AI 10x speed ensures daily updates”

CTA Button

• Build triple motivation:
  • Urgency: “Last 3 free spots”
  • Low-barrier commitment: “Try free in 10 seconds”
  • Loss aversion: “Wasting ¥37,200/year?”

Features/Benefits Module

Feature Description

• Technical term translation formula:
  “[Technical term] → [User action] → [Verifiable result]”
  Example: “NLP algorithm → Auto-match industry keywords → 59% higher read completion”

Benefit Tiering

Social Proof Module

Testimonials

• Four-element structure:
  “[Identity] encountered [quantified problem] in [specific scenario], achieved [contrast result] after use”
  Example: “Maternal e-commerce operator producing 50 copies/day with 15% error rate → 4x efficiency & zero errors”

Data Presentation

• Regular data: Magnify base numbers (“152,370+ users served”)
• Sensitive data: Precise decimals (“92.37% approval rate”)
• Dynamic data: Create urgency (“1 new user every 3 seconds”)

Bottom Navigation

Primary CTA Enhancement

• Value reinforcement: “Reiterating: You’ll gain ______”
• Cost minimization: “Only requires ______ (time/money)”

Exit-Intent Strategy

• Active retention:
  “Confirm before leaving: Have you obtained [free resource]?”
  Example: “Confirm: Have you downloaded《2024 Copy Trends Whitepaper》?”
• Secondary option:
  “Not ready? Subscribe to weekly case studies (Wednesdays)”

Prohibited Copy Types

• Vague adjectives: “High-quality”, “Professional”, “Leading”
• Ambiguous claims: “Improve efficiency” → Quantify instead
• Passive voice: “You will get” → Change to “Claim now”

Is AI Suitable for Landing Page Copy Generation?

Core Value of AI Generation

Scalable Production

• Batch generation: 15-20 headline variations per command
  Example prompt:
  “Generate 10 ecommerce headlines covering urgency, clear benefits, and scenarios”

What is an E-commerce Landing Page?

Definition

An independent page accessed directly by users through ads/external links

• Direct Access Point: Users click from external channels like ads, social media links, or search results, jumping directly to this page without passing through the homepage or intermediate pages.
• Independent Design: Content focuses entirely on a single theme, with no navigation links to other pages.

Core Objectives

Address specific user needs and drive targeted actions

First, it must be clearly understood: There is no technical method that can 100% prevent content from being copied (methods like screenshots, manual rewriting, or crawlers can bypass protections). However, the following methods can significantly increase the difficulty of copying and reduce the risk of bulk theft.

Basic Protections (No Coding Required)

Add Copyright Notices

Include clear copyright information at the beginning/end of each article, for example:

This article is licensed under CC BY-NC-ND 4.0. Unauthorized reposting, copying, or modification is prohibited.

The first issue to consider: the positioning of the landing page in the site

Considering different business goals, marketing costs and applicable scenarios, there are two forms of landing pages, each with its own advantages and disadvantages:

Specially built landing pages

• Features:
  • Independent design: customized for specific marketing activities (such as advertising, brand activities, promotions, etc.), consistent with the official website design style, but with more streamlined and focused content
  • No navigation bar interference: usually choose to hide the global navigation bar at the top, only retain the brand logo and important buttons, avoid users jumping to other pages, and expect to guide users to complete the target conversion actions (such as registration, purchase, etc.)
• Advantages:
  • High conversion rate: present as much information as possible in a smaller layout, the content accurately matches user needs, reduces interference, and helps to improve conversion rate.
  • Support fast iteration: because it is a customized page, it has high flexibility in adjusting content and design, and will not affect other businesses.
  • Easy data analysis: the overall CTA logic of the page is basically consistent, the number of user paths is small, and only a small number of channels use this page, which is convenient for subsequent analysis of data effects.
• Disadvantages:
  • Requires additional design and development costs.
  • Weak brand credibility: Users may want to know more about the website, but dedicated landing pages generally do not provide an obvious entrance to other pages.

Existing pages on the official website

• Features:
  • Reuse existing content: Directly use a page on the official website (such as the homepage, product page, article page) as the landing page.
  • Keep the top navigation bar: Users can understand the general structure of the website through the navigation bar and freely jump to the page they are interested in.
• Advantages:
  • Cost savings: No additional design and development involved.
  • Strengthen brand consistency: Ensure the overall experience of users on the official website, and at the same time have user comments, third-party evaluation certificates and other pages as support for brand credibility.
• Disadvantages:
  • Relatively low conversion rate: The official website content is more brand-oriented, and the information is not focused enough. Users are easily distracted by other content such as navigation bars and internal links.
  • Difficult to iterate quickly and data is mixed: Different channels will use official website pages, and content and design adjustments require the consent of multiple parties before they can be promoted. The multiple behavioral paths of users on the website also increase the difficulty of data analysis.

As for which form or website structure is better, it still depends on the brand’s own focus and marketing strategy. Take the landing page of monday.com as an example: it is not difficult to find that monday.com uses the official website homepage (https://monday.com/) to accept users who search for its brand words, and uses dedicated landing pages (such as https://monday.com/ap/project-management) to meet users who search for other keywords (here I use project management).

After setting up your personal blog site using Hugo and GitHub Pages, you can integrate Google Analytics to monitor SEO performance and track detailed traffic metrics.

Configuration Steps

1. Log into Google Analytics 4 and Create a New Account

Sign in with your Google account on the official website and create a new Google Analytics 4 (GA4) account.
Note: Google has fully transitioned to GA4, and the legacy Google Universal Analytics (UA) is deprecated.

According to Google’s algorithm mechanics, the search results you receive on Google vary based on your geographic location (or the geographic preferences implied in your search terms). For businesses with physical local stores or those offering location-specific services, creating landing pages tailored to specific regions is essential. These pages not only help search engine crawlers better retrieve and understand your content but also enable visitors to quickly grasp what products or services are available near their residence.