What is SEM Copy?

SEM (Search Engine Marketing) copy refers to text content specifically created for online ads, designed to attract clicks and boost conversion rates. SEM copy must not only catch attention but also be practical, guiding potential users to take action—directly impacting ad performance and ROI.

Understanding SEM Ad Structure: Three Key Elements

1. Headline: The first element users see in search results. A compelling headline effectively grabs attention and sparks click-through desire.

—cref command stands for “Character Reference”. It is mainly used to extract character features from reference images and apply them to new images to achieve coherence and consistency in character design. It allows users to specify one or more images as content references. Midjourney will use these reference images to help generate images with similar content. This feature is more suitable for anime or games.

Applicable version

Midjourney V6 and Niji V6

What is a workflow?

A workflow is a set of predefined, standardized steps that can be used to complete a specific task. A workflow contains multiple nodes, each of which completes a fixed task.

To give an example that is not very appropriate but easy to understand, we are all familiar with the brain teaser “How many steps does it take to put an elephant in the refrigerator?” The answer is three steps: open the refrigerator, put the elephant in, and close the refrigerator. In this scenario, these three steps constitute the nodes of the workflow “Put the elephant in the refrigerator”.

The full name of the —sref command is “Style References,” which aims to help users replicate and maintain consistency in the style of images.Its main function is to allow users to upload one or more images as style references to guide Midjourney in generating images that are consistent in style with these reference images.This instruction is particularly useful when you come across an image you really like and want to try generating similar or identical styles, but you don’t know what that style is.

What is Coze?

Coze is an AI chatbot and app editorial development platform launched by ByteDance. By integrating several plug-ins, Coze’s Bot capabilities are greatly expanded and can be applied to various scenarios, such as chatbot, data analytics, and content collection.

Coze page introduction

After successfully registering and entering Coze, on the homepage, you will first see an assistant bot, which will guide you step by step to understand the features and functions of Coze.

Prerequisites

To run this code, you need the pandas, zstandard (zstd), and json libraries. If not already installed, you can install pandas and zstandard using pip:

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pip install pandas zstandard

json is part of Python’s standard library, so no additional installation is needed for it.

Note: The above below assumes the data inside the .zst file is the newline-delimited JSON (NDJSON) format. If your data is in another format (e.g., CSV, TSV), you should use the appropriate pandas function (like pd.read_csv()).