The first issue to consider: the positioning of the landing page in the site

Considering different business goals, marketing costs and applicable scenarios, there are two forms of landing pages, each with its own advantages and disadvantages:

Specially built landing pages

• Features:
  • Independent design: customized for specific marketing activities (such as advertising, brand activities, promotions, etc.), consistent with the official website design style, but with more streamlined and focused content
  • No navigation bar interference: usually choose to hide the global navigation bar at the top, only retain the brand logo and important buttons, avoid users jumping to other pages, and expect to guide users to complete the target conversion actions (such as registration, purchase, etc.)
• Advantages:
  • High conversion rate: present as much information as possible in a smaller layout, the content accurately matches user needs, reduces interference, and helps to improve conversion rate.
  • Support fast iteration: because it is a customized page, it has high flexibility in adjusting content and design, and will not affect other businesses.
  • Easy data analysis: the overall CTA logic of the page is basically consistent, the number of user paths is small, and only a small number of channels use this page, which is convenient for subsequent analysis of data effects.
• Disadvantages:
  • Requires additional design and development costs.
  • Weak brand credibility: Users may want to know more about the website, but dedicated landing pages generally do not provide an obvious entrance to other pages.

Existing pages on the official website

• Features:
  • Reuse existing content: Directly use a page on the official website (such as the homepage, product page, article page) as the landing page.
  • Keep the top navigation bar: Users can understand the general structure of the website through the navigation bar and freely jump to the page they are interested in.
• Advantages:
  • Cost savings: No additional design and development involved.
  • Strengthen brand consistency: Ensure the overall experience of users on the official website, and at the same time have user comments, third-party evaluation certificates and other pages as support for brand credibility.
• Disadvantages:
  • Relatively low conversion rate: The official website content is more brand-oriented, and the information is not focused enough. Users are easily distracted by other content such as navigation bars and internal links.
  • Difficult to iterate quickly and data is mixed: Different channels will use official website pages, and content and design adjustments require the consent of multiple parties before they can be promoted. The multiple behavioral paths of users on the website also increase the difficulty of data analysis.

As for which form or website structure is better, it still depends on the brand’s own focus and marketing strategy. Take the landing page of monday.com as an example: it is not difficult to find that monday.com uses the official website homepage (https://monday.com/) to accept users who search for its brand words, and uses dedicated landing pages (such as https://monday.com/ap/project-management) to meet users who search for other keywords (here I use project management).

After setting up your personal blog site using Hugo and GitHub Pages, you can integrate Google Analytics to monitor SEO performance and track detailed traffic metrics.

Configuration Steps

1. Log into Google Analytics 4 and Create a New Account

Sign in with your Google account on the official website and create a new Google Analytics 4 (GA4) account.
Note: Google has fully transitioned to GA4, and the legacy Google Universal Analytics (UA) is deprecated.

According to Google’s algorithm mechanics, the search results you receive on Google vary based on your geographic location (or the geographic preferences implied in your search terms). For businesses with physical local stores or those offering location-specific services, creating landing pages tailored to specific regions is essential. These pages not only help search engine crawlers better retrieve and understand your content but also enable visitors to quickly grasp what products or services are available near their residence.

In 《Midjourney Tutorial for Beginners》, we covered Midjourney’s basic setup, commands, parameters, and image generation methods. This article will introduce more advanced techniques to help generate images that better match your expectations.

Advanced Prompt Parameters

Quality

The --quality or --q parameter enhances image details without increasing resolution:

• Default value: 1
• Acceptable values: 0.25, 0.5, 1 (Values above 1 default to 1)

Stylize

Lower Stylize values produce literal interpretations, while higher values increase artistic interpretation:

Basic Settings

Sending the /settings command to Midjourney Bot reveals configurable options:

Model Version Control

The first dropdown menu selects Midjourney’s image generation models, which differ in artistic tendencies and parameter compatibility:

• Midjourney Model: Native model for photorealistic and stylized images. Default version is V6.1.
• Niji Model: Collaborative model with SpellBrush, optimized for anime/illustration styles. Current version: V6.

Stylization Control

The second row controls artistic interpretation strength (higher values = more stylized results):

Why Is User Quality Assessment Critical?

The core competition in digital marketing has shifted from “acquiring traffic” to “screening high-quality users.” With rising traffic costs and increasingly complex user behavior, blindly pursuing user quantity leads to resource waste: Low-quality users may generate short-term clicks but fail to deliver long-term returns (e.g., fake clicks, coupon abuse). By evaluating user quality, businesses can precisely identify high-value segments, allocate budgets to conversion-ready users, and avoid ineffective spending.