Digital advertising reaches target audiences through diverse formats. This article introduces 11 mainstream advertising types using the Definition→Targeting Methods→Format Breakdown→Main Platforms structure.

1. Search Ads

Search ads are text or dynamic ads triggered by user search keywords on search engines (e.g., Google, Bing), typically appearing at the top, bottom, or sidebar of search engine results pages (SERPs). Their core logic is capturing active search intent by matching keywords to deliver relevant ads.

Potential Reasons Why Hugo Multilingual Sites Are Not Properly Indexed by Search Engines

I recently noticed an issue with newly published articles: Google only indexes one language version of the same article (either Chinese or English). There are occasional cases where both versions get indexed, but this is rare. I began investigating potential configuration issues, which may include:

Multilingual Configuration Issues

• Ensure proper multilingual configuration in config.toml or config.yaml, e.g.:

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       [languages.en]
       weight = 1
       languageName = "English"
       contentDir = "content/en"

       [languages.zh]
       weight = 2
       languageName = "中文"
       contentDir = "content/zh"

• Confirm each article’s index.md front matter contains language identifiers like language: en or language: zh.

Missing hreflang Tags

Search engines require hreflang tags to recognize different language versions. Incorrect implementation may lead to single-language indexing.

Characteristics of Minimalist 3D Illustration Style

• Basic Geometric Shapes
  Built upon simple geometric forms (spheres, cubes, cylinders), avoiding complex structures. Visual subjects are formed through combination or deformation.

• Low Detail Processing
  Reduce textures and decorative details on model surfaces, retaining only essential contour features to emphasize clean overall forms.

• Soft Color Schemes
  Predominantly use low-saturation tones (e.g., Morandi color palette) with gentle light-dark contrasts, avoiding high contrast or fluorescent colors.

A thorough understanding of landing page structure and the copy characteristics of each module is essential to guide AI in producing appropriate, conversion-driven copy.

Copy Characteristics by Landing Page Module

Hero Section

Headline

• Use “verb + quantifiable result” structure
  Example: “Generate 100+ Marketing Copies/Day” (Better than “Smart Copy Tool”)
• Mobile: ≤9 Chinese characters, Desktop: ≤15 Chinese characters

Subheadline

• Follow “pain point scenario → solution” formula
  Example: “Manual writing too slow? AI 10x speed ensures daily updates”

CTA Button

• Build triple motivation:
  • Urgency: “Last 3 free spots”
  • Low-barrier commitment: “Try free in 10 seconds”
  • Loss aversion: “Wasting ¥37,200/year?”

Features/Benefits Module

Feature Description

• Technical term translation formula:
  “[Technical term] → [User action] → [Verifiable result]”
  Example: “NLP algorithm → Auto-match industry keywords → 59% higher read completion”

Benefit Tiering

Social Proof Module

Testimonials

• Four-element structure:
  “[Identity] encountered [quantified problem] in [specific scenario], achieved [contrast result] after use”
  Example: “Maternal e-commerce operator producing 50 copies/day with 15% error rate → 4x efficiency & zero errors”

Data Presentation

• Regular data: Magnify base numbers (“152,370+ users served”)
• Sensitive data: Precise decimals (“92.37% approval rate”)
• Dynamic data: Create urgency (“1 new user every 3 seconds”)

Bottom Navigation

Primary CTA Enhancement

• Value reinforcement: “Reiterating: You’ll gain ______”
• Cost minimization: “Only requires ______ (time/money)”

Exit-Intent Strategy

• Active retention:
  “Confirm before leaving: Have you obtained [free resource]?”
  Example: “Confirm: Have you downloaded《2024 Copy Trends Whitepaper》?”
• Secondary option:
  “Not ready? Subscribe to weekly case studies (Wednesdays)”

Prohibited Copy Types

• Vague adjectives: “High-quality”, “Professional”, “Leading”
• Ambiguous claims: “Improve efficiency” → Quantify instead
• Passive voice: “You will get” → Change to “Claim now”

Is AI Suitable for Landing Page Copy Generation?

Core Value of AI Generation

Scalable Production

• Batch generation: 15-20 headline variations per command
  Example prompt:
  “Generate 10 ecommerce headlines covering urgency, clear benefits, and scenarios”

What is an E-commerce Landing Page?

Definition

An independent page accessed directly by users through ads/external links

• Direct Access Point: Users click from external channels like ads, social media links, or search results, jumping directly to this page without passing through the homepage or intermediate pages.
• Independent Design: Content focuses entirely on a single theme, with no navigation links to other pages.

Core Objectives

Address specific user needs and drive targeted actions

First, it must be clearly understood: There is no technical method that can 100% prevent content from being copied (methods like screenshots, manual rewriting, or crawlers can bypass protections). However, the following methods can significantly increase the difficulty of copying and reduce the risk of bulk theft.

Basic Protections (No Coding Required)

Add Copyright Notices

Include clear copyright information at the beginning/end of each article, for example:

This article is licensed under CC BY-NC-ND 4.0. Unauthorized reposting, copying, or modification is prohibited.