Why Is User Quality Assessment Critical?

The core competition in digital marketing has shifted from “acquiring traffic” to “screening high-quality users.” With rising traffic costs and increasingly complex user behavior, blindly pursuing user quantity leads to resource waste: Low-quality users may generate short-term clicks but fail to deliver long-term returns (e.g., fake clicks, coupon abuse). By evaluating user quality, businesses can precisely identify high-value segments, allocate budgets to conversion-ready users, and avoid ineffective spending.

A “Seemingly Successful” Marketing Campaign

In March 2025, a cross-border DTC brand specializing in high-end jewelry launched a three-week digital marketing campaign in the North American market. The ads promoted “first-order discounts + free shipping,” aiming to boost registration conversions and initial purchases. The campaign targeted new users through Facebook, Google, and Instagram.

Based on daily operational reports and monthly summaries, the campaign appeared highly successful:

Compared to the previous quarter’s averages:

I have been suffering from the index of website pages. I have published new articles, but the number of pages not indexed has increased. So I used SEMrush to audit the website as a whole and made some corrections for specific problems to see if the index situation will improve.

The Site audit function is used. After entering the domain name and setting the number of pages to crawl, wait for about ten minutes and you can get an analysis report:

Landing page design is an integral part of website optimization and marketing activities. Among all the elements that enhance user interaction, Webform plays a key role. Whether it is collecting potential customer information, obtaining user feedback, or driving sales, the layout and design of Webform directly affect the conversion rate. This article will explore in depth how to create an efficient landing page by optimizing form design and page layout.

In SEO optimization, the visibility and click-through rate of a website depend on multiple factors, and the optimization of domain name and landing page name is a crucial part. Although both are important components of website SEO, their optimization focuses are different. Understanding the difference between the two will help you develop a more accurate SEO strategy for your website, thereby improving rankings and user conversion rates. On this basis, this article provides recommendations for two types of tools: “domain name generation tool” and “page title optimization tool”.

What is Tacit Knowledge?

Tacit knowledge, also known as implicit knowledge, is a type of knowledge that is difficult to formalize and personal, usually based on experience, intuition, and perception. Unlike explicit knowledge, tacit knowledge is difficult to convey through words, data, or formulas. It is often deeply embedded in an individual’s behavior, skills, or culture, and relies on practice and personal experience to acquire.

For example, learning to ride a bicycle is a typical example of tacit knowledge. Although you can describe in words how to hold the handlebars, keep your balance, and pedal, these instructions cannot really convey how to keep your balance during actual riding. Only through repeated practice will you “understand” how to ride freely at a certain moment. Similarly, the skills of a craftsman and the handling of complex interpersonal relationships require long-term practice to master, rather than relying solely on written knowledge.