1. User Insights and Journey Analysis

Before formulating any integrated marketing strategy, in-depth user insights and journey analysis are indispensable foundational work. They help the brand truly understand who the target users are, their needs and pain points, as well as their behavior patterns along the purchase path, thus providing a scientific basis for subsequent strategy formulation.

What is User Insight?

User insight is a deep understanding of the target users, covering their basic profiles (age, gender, region, occupation, etc.), behavior habits, interests and preferences, purchasing motivations, and barriers. It is obtained through data analysis (website behavior data, social interaction data, CRM data, etc.), user interviews, surveys, and market research, providing a comprehensive and multidimensional user perspective.

When taking notes in Obsidian, using images is almost inevitable. Copying and pasting images directly is indeed convenient, but over time you’ll find that the images are chaotically placed, resizing them is troublesome, and centering an image is even more difficult. Another pitfall is that when you delete an image from a note, the file doesn’t actually disappear but remains hidden in the root directory.

What Exactly Are Images in Obsidian?

When it comes to images, many people’s first thought is that “inserting an image means adding an image directly.” However, in Obsidian, images are more like references to “external files.” In other words, the images aren’t directly embedded in the note content but are stored in folders on your computer and then displayed in the notes through links or references.

In the era of information overload, more and more people are realizing that organizing and consolidating knowledge is more important than acquiring it. Obsidian, a note-taking app focused on local knowledge management, has rapidly gained popularity among productivity enthusiasts and knowledge workers in recent years. It is not just another cloud-based note-taking tool but a “second brain” system that emphasizes local storage, Markdown formatting, and linked thinking.

The Core Philosophy of Obsidian

At its core, Obsidian is about building a knowledge network that you control. Unlike traditional linear note-taking, Obsidian advocates for nonlinear linked notes. By linking different notes, you can create a multidimensional, interconnected knowledge graph.

With generative AI fully penetrating the advertising space, Google’s AI Max for Search is transforming how search marketing operates. Similar automated ad products have also emerged on platforms like Meta and TikTok.

Compared to the traditional keyword-centric approach, AI Max for Search relies more on comprehensive learning from user behavior signals, historical conversion data, and creative assets, with AI autonomously deciding when, to whom, and in what combination to display ads. Simply put, manual control is giving way to “signal feeding” and “model learning.”

What’s the Difference Between Performance Max and Demand Gen Campaigns?

Performance Max (PMax) is a fully automated campaign type by Google that allows advertisers to run a single campaign across all Google-owned channels—Search, Display, YouTube, Gmail, Discover, Maps, and more. It serves as a complement to Search Ads, helping advertisers reach more potential customers across multiple touchpoints.

Demand Gen Campaigns, on the other hand, are designed for visually engaging platforms like YouTube and Google Discover. They focus on sparking interest and creating demand through short-form videos and in-feed content—ideal for attracting new audiences to your brand or products.

The answer is definitely: Yes.

When new tariffs are imposed or existing ones are expanded, the fundamental cost structure of goods changes, and companies’ bidding behaviors also shift:

• Some companies will increase their bids to secure the best ad positions, hoping to maintain existing profits.
• Some companies will maintain their current bid levels in the short term, but ad spend may still rise (influenced by other advertisers increasing their bids, leading to an overall industry CPC increase). In the short term, they’ll choose to absorb costs to maintain market share.
• Other companies will choose to exit this new round of competition, shifting their marketing budgets to other channels.

What are Tariffs?

A tariff (Customs Duty) is a mandatory tax levied by a sovereign nation or economic entity on imported goods as they cross its customs border. It’s one of the most common forms of trade barriers in international trade, enforced and collected by customs agencies.