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Integrate Google Analytics with Hugo Website

After setting up your personal blog site using Hugo and GitHub Pages, you can integrate Google Analytics to monitor SEO performance and track detailed traffic metrics.

Configuration Steps

1. Log into Google Analytics 4 and Create a New Account

Sign in with your Google account on the official website and create a new Google Analytics 4 (GA4) account.
Note: Google has fully transitioned to GA4, and the legacy Google Universal Analytics (UA) is deprecated.
create-google-analytics-4-account

How to Create Effective Location-Specific Landing Pages? 8 Key Elements

According to Google’s algorithm mechanics, the search results you receive on Google vary based on your geographic location (or the geographic preferences implied in your search terms). For businesses with physical local stores or those offering location-specific services, creating landing pages tailored to specific regions is essential. These pages not only help search engine crawlers better retrieve and understand your content but also enable visitors to quickly grasp what products or services are available near their residence.

Midjourney Advanced Tutorial

In 《Midjourney Tutorial for Beginners》, we covered Midjourney’s basic setup, commands, parameters, and image generation methods. This article will introduce more advanced techniques to help generate images that better match your expectations.

Advanced Prompt Parameters

Quality

The --quality or --q parameter enhances image details without increasing resolution:

  • Default value: 1
  • Acceptable values: 0.25, 0.5, 1 (Values above 1 default to 1)

midjourney-quality-parameter-settings

Stylize

Lower Stylize values produce literal interpretations, while higher values increase artistic interpretation:

Midjourney Tutorial for Beginners

Basic Settings

Sending the /settings command to Midjourney Bot reveals configurable options:
midjourney-settings

Model Version Control

midjourney-model-version
The first dropdown menu selects Midjourney’s image generation models, which differ in artistic tendencies and parameter compatibility:

  • Midjourney Model: Native model for photorealistic and stylized images. Default version is V6.1.
  • Niji Model: Collaborative model with SpellBrush, optimized for anime/illustration styles. Current version: V6.

Stylization Control

midjourney-style-control
The second row controls artistic interpretation strength (higher values = more stylized results):

How to Evaluate User Quality Across Different Digital Marketing Channels

Why Is User Quality Assessment Critical?

The core competition in digital marketing has shifted from “acquiring traffic” to “screening high-quality users.” With rising traffic costs and increasingly complex user behavior, blindly pursuing user quantity leads to resource waste: Low-quality users may generate short-term clicks but fail to deliver long-term returns (e.g., fake clicks, coupon abuse). By evaluating user quality, businesses can precisely identify high-value segments, allocate budgets to conversion-ready users, and avoid ineffective spending.

Cohort vs Non-Cohort in Digital Marketing

A “Seemingly Successful” Marketing Campaign

In March 2025, a cross-border DTC brand specializing in high-end jewelry launched a three-week digital marketing campaign in the North American market. The ads promoted “first-order discounts + free shipping,” aiming to boost registration conversions and initial purchases. The campaign targeted new users through Facebook, Google, and Instagram.

Based on daily operational reports and monthly summaries, the campaign appeared highly successful:

ChannelNew RegistrationsFirst-Order Conversion RateAverage Order Value (USD)CAC (USD)
Facebook Ads12,0005.2%$46.8$21.4
Google Ads8,5004.8%$49.3$18.7
Instagram4,2006.0%$42.1$19.8

Compared to the previous quarter’s averages: