How Can SEO and SEM Collaborate to Adapt to AI Max for Search?
With generative AI fully penetrating the advertising space, Google’s AI Max for Search is transforming how search marketing operates. Similar automated ad products have also emerged on platforms like Meta and TikTok.
Compared to the traditional keyword-centric approach, AI Max for Search relies more on comprehensive learning from user behavior signals, historical conversion data, and creative assets, with AI autonomously deciding when, to whom, and in what combination to display ads. Simply put, manual control is giving way to “signal feeding” and “model learning.”