What Are the Advantages of Bing Shopping Ads?
Bing’s Market Share Continues to Grow
According to StatCounter (2024 data), Bing holds approximately 3.42% of the global search engine market share, making it the second-largest search engine after Google.
In the U.S. market, Bing’s search engine market share stands at 7.85%, showing slight growth from 5.97% in 2021. In 2014, Bing reached its peak U.S. market share at 9.9%.
Why Focus on Bing Ads?
High-Purchasing-Power User Base
- Significant Male Demographic: Data from SimilarWeb shows that two-thirds (64.15%) of Bing users are male, with over 50% under age 34 (30.7% aged 25-34, 22.17% aged 18-20).
- Affluent User Profile: As reported by Coalition, 38% of Bing users have a household income exceeding $100,000 annually.
- E-Commerce Impact: Bing Shopping Ads achieve a 43% higher click-through rate (CTR) compared to Google, driven by partnerships with platforms like Amazon, OfferUp, and Gumtree.
Cross-Platform Reach
Bing Ads are displayed across multiple Microsoft-owned platforms:
1. Yahoo & AOL