Why Is User Quality Assessment Critical? The core competition in digital marketing has shifted from “acquiring traffic” to “screening high-quality users.” With rising traffic costs and increasingly complex user behavior, blindly pursuing user quantity leads to resource waste: Low-quality users may generate short-term clicks but fail to deliver long-term returns (e.g., fake clicks, coupon abuse). By evaluating user quality, businesses can precisely identify high-value segments, allocate budgets to conversion-ready users, and avoid ineffective spending.

Why Must We Distinguish Cohort from Non-Cohort? If we compare user behavior analysis to marathon analytics: Cohort Analysis tracks the same group of runners throughout the race (e.g., “What percentage of users who joined in March completed the marathon?") Non-Cohort Analysis captures real-time snapshots of all runners (e.g., “Current number of participants on the track”) An e-commerce platform made a critical error by using non-cohort analysis to observe a “15% increase in click-through rate on the redesigned page” and immediately rolled it out globally.

I have been suffering from the index of website pages. I have published new articles, but the number of pages not indexed has increased. So I used SEMrush to audit the website as a whole and made some corrections for specific problems to see if the index situation will improve. The Site audit function is used. After entering the domain name and setting the number of pages to crawl, wait for about ten minutes and you can get an analysis report: The core logic between several indicators:

Landing page design is an integral part of website optimization and marketing activities. Among all the elements that enhance user interaction, Webform plays a key role. Whether it is collecting potential customer information, obtaining user feedback, or driving sales, the layout and design of Webform directly affect the conversion rate. This article will explore in depth how to create an efficient landing page by optimizing form design and page layout.

In SEO optimization, the visibility and click-through rate of a website depend on multiple factors, and the optimization of domain name and landing page name is a crucial part. Although both are important components of website SEO, their optimization focuses are different. Understanding the difference between the two will help you develop a more accurate SEO strategy for your website, thereby improving rankings and user conversion rates. On this basis, this article provides recommendations for two types of tools: “domain name generation tool” and “page title optimization tool”.

Introduction to Google Ads How Google Ads Works Google Ads is an online advertising service that allows advertisers to display ads on Google search results pages, YouTube, and other partner websites through an auction system. When users search for keywords related to ads, Google will decide which ads to display in the search results based on a series of factors such as bids, ad quality, and relevance. The core of this process is keywords, and the keywords selected by advertisers will directly affect the exposure and click-through rate of ads.

What is Tacit Knowledge? Tacit knowledge, also known as implicit knowledge, is a type of knowledge that is difficult to formalize and personal, usually based on experience, intuition, and perception. Unlike explicit knowledge, tacit knowledge is difficult to convey through words, data, or formulas. It is often deeply embedded in an individual’s behavior, skills, or culture, and relies on practice and personal experience to acquire. For example, learning to ride a bicycle is a typical example of tacit knowledge.

Search Engine Marketing (SEM) is an effective strategy for promoting products or services to potential customers through search engines. The core of SEM is to increase the visibility of brands in search engines through various strategies and tools, thereby attracting more traffic and potential customers. Imagine that your target audience is searching for information related to your products or services online, and your brand happens to appear at the top of the search results, which will undoubtedly greatly increase the chances of users clicking on your website.

What is keyword research and targeting The meaning of keyword research Keyword research refers to finding common words or phrases used by users in search engines through systematic analysis and data mining. This process helps websites or brands understand the search habits of potential audiences and identify high-potential keywords related to their business or products. Keywords are not just single words, they can be phrases, sentences, or even questions. For example, users may search for “best coffee machine recommendation” or “how to choose a coffee machine.

What is SEM copy? SEM (search engine marketing) copy is text content created specifically for online advertising, designed to attract users to click and increase conversion rates. SEM copywriting should not only attract attention, but also be practical, able to guide potential users to take action, and directly affect the effectiveness and ROI of advertising. Understand the composition of SEM ad copy: three main elements Title: The part that users see at first glance in the search results.

—cref command stands for “Character Reference”. It is mainly used to extract character features from reference images and apply them to new images to achieve coherence and consistency in character design. It allows users to specify one or more images as content references. Midjourney will use these reference images to help generate images with similar content. This feature is more suitable for anime or games. Applicable version Midjourney V6 and Niji V6

What is a workflow? A workflow is a set of predefined, standardized steps that can be used to complete a specific task. A workflow contains multiple nodes, each of which completes a fixed task. To give an example that is not very appropriate but easy to understand, we are all familiar with the brain teaser “How many steps does it take to put an elephant in the refrigerator?” The answer is three steps: open the refrigerator, put the elephant in, and close the refrigerator.