In many industries, advertising isn’t just about getting users to click an ad or fill out a form—it’s about getting them to ultimately complete a truly valuable action offline, such as making an in-store purchase, signing a contract, or buying a product.

The problem is, many ad systems can’t see these offline actions—meaning they can’t determine which ads actually drove results.

Once we can track and feed these “offline conversions” back to the ad platforms, they can use this data to retrain models and optimize targeting, ensuring every budget dollar is spent more intelligently.

Google Analytics is an incredibly powerful tool for tracking and analyzing website or app traffic. With its vast array of features and metrics, it can provide invaluable insights into your website or app’s performance and user behavior. However, for beginners, it can be a daunting and overwhelming experience to navigate through the various dimensions and metrics available in Google Analytics.

In this complete guide to dimensions and metrics in Google Analytics, we will provide you with a comprehensive understanding of the fundamental concepts you need to know to effectively use Google Analytics. We will cover what dimensions and metrics are, how they work, and the various types of dimensions and metrics available in Google Analytics. We will also explain the differences between dimensions and metrics and how you can use them together to gain a complete understanding of your website or app’s traffic and user behavior.

A Google Ads Specialist is a professional who specializes in creating, managing, and optimizing digital advertising campaigns on the Google Ads platform. Specialists are responsible for creating effective campaigns that meet the specific needs of their clients. They must develop strategies to drive traffic to websites, increase brand awareness, and generate leads and sales.

Background

After graduation, I entered an Internet company responsible for overseas promotion, and after a year, I switched to be an overseas advertising specialist, and since then, I have started my road of Google advertising. I have pushed new products, been in charge of high net worth products, experienced the whole account being blocked, and recently started to learn to recruit competent subordinates. Although the market situation is not optimistic in these years, from my personal experience, from the perspective of salary and market demand, overseas advertising specialist is still a good career choice. I hope this article can provide some reference for those who are interested in the position of Google Ads specialist.

1. Install Hugo

• Windows:

First install the choco package manager, run cmd under administrator rights, and execute the following command:

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powershell -NoProfile -ExecutionPolicy unrestricted -Command "iex ((new-object net.webclient).DownloadString('https://chocolatey.org/install.ps1'))"

# Set environment variables
SET PATH=%PATH%;%ALLUSERSPROFILE%\chocolatey\bin

Then use choco to install hugo:

choco install hugo -confirm

• MacOs:

Install using brew command:

brew install hugo

• Linux:

Install using snap command:

snap install hugo

Check whether the installation is successful:

Enter: hugo version. If the version information appears, the installation is successful.