Introduction to Google Ads How Google Ads Works Google Ads is an online advertising service that allows advertisers to display ads on Google search results pages, YouTube, and other partner websites through an auction system. When users search for keywords related to ads, Google will decide which ads to display in the search results based on a series of factors such as bids, ad quality, and relevance. The core of this process is keywords, and the keywords selected by advertisers will directly affect the exposure and click-through rate of ads.

Pay-per-click (PPC) advertising has become an important tool for companies to gain traffic and increase conversions. The selection of PPC keywords is directly related to the effectiveness of advertising and the return on investment (ROI). Effective keywords can help ads accurately reach the target audience and ensure that the company’s ads stand out when potential customers search for relevant information. Classification of PPC keywords PPC keywords are specific words or phrases selected by advertisers when using pay-per-click advertising, which directly affects the exposure and conversion rate of ads.

Google conversion tracking is a feature provided by Google that tracks key actions taken by users after interacting with ads. Whether it is a purchase after clicking an ad, filling out a form, making a phone call, or downloading an app, Google can capture these user behaviors and quantify them into data. This data can not only help you determine whether your ads are effective, but also clearly know which advertising campaigns are driving business growth.

What is Tacit Knowledge? Tacit knowledge, also known as implicit knowledge, is a type of knowledge that is difficult to formalize and personal, usually based on experience, intuition, and perception. Unlike explicit knowledge, tacit knowledge is difficult to convey through words, data, or formulas. It is often deeply embedded in an individual’s behavior, skills, or culture, and relies on practice and personal experience to acquire. For example, learning to ride a bicycle is a typical example of tacit knowledge.

What are AdWords reports? The core of advertising optimization lies in data-driven decision-making, and Google AdWords (now known as Google Ads) reports are the key tools to achieve this goal. With AdWords reports, advertisers can gain in-depth insights into the performance of their campaigns and find areas that need to be optimized to maximize the effectiveness and return on investment (ROI) of their ads. AdWords reports are data reports generated by the Google Ads platform that can display various key data of the campaign in detail, including impressions, click-through rate, conversion rate, cost, etc.

What is CPC? Cost per click (CPC) is an online advertising billing model where advertisers pay based on the number of times a user clicks on their ad. This model is very common in search engine advertising and social media advertising, allowing advertisers to precisely control their budgets and ensure that every penny brings the attention of potential customers. Imagine that when you enter a keyword into a search engine, multiple ads appear on the results page.

What is Search Engine Positioning Software Search Engine Positioning Software is a tool that helps website managers, marketers, and SEO experts track and optimize website rankings on search engine results pages (SERPs). It helps companies improve website visibility in a competitive market by monitoring keyword ranking changes, analyzing competitor website performance, and providing improvement suggestions. In SEO (search engine optimization), search engine positioning software plays a vital role. The goal of SEO is to improve the natural ranking of a website in search engines by optimizing its content and structure.

Search Engine Marketing (SEM) is an effective strategy for promoting products or services to potential customers through search engines. The core of SEM is to increase the visibility of brands in search engines through various strategies and tools, thereby attracting more traffic and potential customers. Imagine that your target audience is searching for information related to your products or services online, and your brand happens to appear at the top of the search results, which will undoubtedly greatly increase the chances of users clicking on your website.

What is keyword research and targeting The meaning of keyword research Keyword research refers to finding common words or phrases used by users in search engines through systematic analysis and data mining. This process helps websites or brands understand the search habits of potential audiences and identify high-potential keywords related to their business or products. Keywords are not just single words, they can be phrases, sentences, or even questions. For example, users may search for “best coffee machine recommendation” or “how to choose a coffee machine.

PPC advertising monitoring is the key to optimizing advertising effectiveness and improving return on investment. By tracking click-through rate and conversion rate, advertisers can adjust strategies in real time. In addition, analyzing competitor activities helps brands stand out in a fierce market. Specific content of PPC advertising monitoring 1. Advertising performance analysis Advertising performance analysis is the core part of monitoring, mainly including the following indicators: Click-through rate (CTR): Click-through rate reflects the attractiveness of the advertisement, and the calculation formula is the number of clicks divided by the number of impressions.

What is SEM copy? SEM (search engine marketing) copy is text content created specifically for online advertising, designed to attract users to click and increase conversion rates. SEM copywriting should not only attract attention, but also be practical, able to guide potential users to take action, and directly affect the effectiveness and ROI of advertising. Understand the composition of SEM ad copy: three main elements Title: The part that users see at first glance in the search results.

—cref command stands for “Character Reference”. It is mainly used to extract character features from reference images and apply them to new images to achieve coherence and consistency in character design. It allows users to specify one or more images as content references. Midjourney will use these reference images to help generate images with similar content. This feature is more suitable for anime or games. Applicable version Midjourney V6 and Niji V6